Dieter Landenberger: Ferdinand Porsche and the Story of the Volkswagen

Whether known as the Käfer, Beetle, Fusca, Coccinelle or Maggiolino, the Volkswagen Type 1 was produced millions of times and shaped automotive history on every continent. Its early years are closely linked to Ferdinand Porsche, born in 1875.

In his lecture, Dieter Landenberger traces the development of the “car for the many” – from early concepts and its appropriation by the Nazi regime to its post-war history. The idea of an affordable car was initially elevated for propaganda purposes. Ferdinand Porsche was responsible for the design and construction of the factory and, as Managing Director of Volkswagenwerk GmbH, oversaw the transition to armaments production, involving the systematic use of forced labour.

Only after 1945 was the VW Beetle able to fulfil its original purpose. Under British administration, civilian series production began at the end of 1945 – the starting point for its extraordinary spread around the world.

Dieter Landenberger studied the history of technology and heads the Volkswagen Heritage department. He previously managed the Historical Archive of Porsche AG and served as Deputy Director of the Porsche Museum. He has published numerous contributions on automotive history.

Admission to the lecture is €10. Reduced admission for school pupils is €5. FörderFreunde enjoy free admission. Spontaneous guests are welcome, but unfortunately a guaranteed seat cannot be offered without prior booking.

Photo: Ferdinand Porsche

Image rights: Volkswagen AGwelcome, but unfortunately a place cannot be guaranteed.