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Fri, 19 Apr
|PS.Halle
FörderFreunde lecture: Birte Krüger: BMW Isetta - A traditional company in crisis, the emergence of marketing
This evening lecture is about a small but no less exciting automobile: the BMW Isetta. It was built by the Munich car manufacturer from 1955 to 1962 - and during this time it represented what one would probably call “hype” today.
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